Michael Bentolila, Co-Founder & CEO., InsideBoard Michael Bentolila, Co-Founder & CEO.
Being able to adapt to the changing dynamics of the marketplace is a key trait of any successful business today, and this has become a more relevant factor now in the wake of the COVID-19 pandemic. The crisis has left no choice for enterprises but to review their short-term and long-term strategies and embrace change for business continuity.

However, the question of the hour is no longer justifying why change is important, but how to facilitate this change in the most seamless manner?

The first step to achieving this is changing the outlook towards ‘change management.’ A business makeover in itself is complex and challenging, and the crisis has only made the situation worse. But, experts cite that one should look at the present scenario as an opportunity—rather than a setback—to commence organisational transformations more profoundly. “In the current context of the pandemic, with the workforce being remote, it is evident that the change management through traditional forms of employee training wouldn’t work. However, enterprises can employ digitally-driven change management initiatives and engage their remote workforce like never before to succeed in organisational transformations while securing business continuity,” says Michael Bentolila, CEO and co-founder at InsideBoard.

Notably, his company is a trailblazer on that front; InsideBoard is one of the first companies to come up with artificial intelligence (AI) platform for change management. By leveraging AI, InsideBoard helps an organisation measure, boost, and sustain the user adoption of transformational projects more intensely than some of the longstanding change management models.

Success Is the New Change

InsideBoard does this by directing its intelligent platform to focus on three core pillars: ‘Connect, Measure, and Engage.’ This single platform is powerful enough to connect multiple individuals and communities within an organisation, along with their diverse transformation projects. Likewise, utilising AI capabilities, the platform can set, measure, and improve key success indicators (KSIs) of each endeavor that the company is undertaking. And with interactive and intuitive user experience design and engagement levers, InsideBoard enhances the adoption, performance, and experience of employees. This unique and impactful three-dimensional approach of InsideBoard has garnered numerous accolades from the industry, including Gartner’s Cool Vendor 2020 in the digital adoption solutions and Salesforce 2020 Customer and Partner Success Award.

This unique digital change management model of InsideBoard has also made them an ideal partner for enterprises looking to succeed in Salesforce adoption as well.

By leveraging AI, InsideBoard helps an organisation measure, boost, and sustainthe user adoption of transformational projects more intensely than some of the longstanding change management models

InsideBoard’s data-driven and collaborative approach accelerates and secures Salesforce adoption through a blend of technical innovations based on AI. “We have put forth a single and comprehensive digital AI platform with which enterprises can seamlessly enhance business continuity plans, streamline operational processes, and adopt sophisticated digital platforms offered by tech giants like Salesforce,” adds Bentolila. And if a company is already an existing Salesforce customer, InsideBoard helps them boost its adoption across all Salesforce Clouds with a dedicated Salesforce app.

A case in point is The Adecco Group, the world’s second-largest human resources provider and temporary staffing firm, and a global Fortune 500 company. Having deployed Salesforce six years ago, The Adecco Group wanted to enhance its usage to increase productivity and sales success. They took on board InsideBoard to standardise current practices and establish new ones. For Adecco, InsideBoard created challenges to stimulate sales success; made targeted and personalised communications and training pathways to develop employee skills; defined quantitative and qualitative KPIs; and initiated a promotion and reward system to encourage high achievers and early adopters. “Staff quickly took ownership of InsideBoard, because it was fun, easy to use and fully integrated with other tools. The adoption rate was over 80 percent, with a growth rate that has exceeded our expectations,” states Sophie Dugelay, CMO at The Adecco Group. This is but one of the examples; today, InsideBoard has numerous success stories like this, and has established an extensive international clientele over the years.

The success InsideBoard has achieved in the domain is no coincidence, though. The two brothers who founded InsideBoard – Michael Bentolila and Yohan Bentolila, have combined experience of more than three decades in change management, data science, and product development. Banking on their expertise, InsideBoard has become one of the fastest-growing French tech companies today and has raised over EUR 25 million until last May.

One of the major tenets of InsideBoard is that it makes Salesforce adoption cost-effective, improves sales performance, and augments the ROI. “All our clients have at least doubled their Salesforce adoption rate and increased ROI by five times, over a three-year subscription period, and saved 25 percent time for change project managers,” states Bentolila. What has enabled them to achieve this feat is indeed their utilisation of AI. Leveraging unique AI learning algorithms, InsideBoard analyses each employee’s engagement mechanism and provides personalized journeys to employees wherever they work. For instance, it offers intuitive success dashboards that give an overview of the employee’s performance, a unique AI recommendation engine that combines behavioural analysis with content relevance, and a social network that enables the sharing of information and best practices. Similarly, its gamification engine initiates individual and team challenges to motivate employees through ongoing initiatives and drive better adoption of the transformational project within teams. It also engages employees at all levels, from low-ranking employees and middle-management to top-tier C-suite executives. InsideBoard automatically identifies ambassadors from the employees according to their engagement level, influence, and performance criteria, and further provides these ambassadors with the right tools and recommendations to manage, guide, and empower their respective communities. On the whole, employees can connect with peers and communities, monitor objectives, and get fully involved in the transformation process step by step with the ease of operating an everyday application.

Basking in the glory of such competencies, at this juncture, InsideBoard is set to enhance its AI-based offerings further and expand through more strategic partnerships. As remote working has become the lifeline for organisations now, InsideBoard is poised to play a mounting role in ensuring their business continuity during organisational transformations. “We are about to launch an API that will allow enterprises and organisations to integrate Salesforce solutions with their existing organisational setup more seamlessly. While technology is essential, it’s also about the values that we bring to the Salesforce users—that has been and will continue to be our mantra for success,” concludes Bentolila.

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